NIO has opened its first hub in the UAE, located on Dubai’s Sheikh Zayed Road. The facility spans 772 sqm, including a 433 sqm showroom and a 339 sqm delivery centre. All key services, from showcasing cars and test drives to deliveries, aftersales reception and engagement, are offered under one roof.
AI Quick Summary
NIO opened its first UAE hub on Dubai’s Sheikh Zayed Road, a 772 sqm facility housing a showroom, delivery center, and aftersales services. The hub offers the full NIO vehicle lineup: the ET5, EC6, and EL8, and features a café, consultation rooms, and a NIO Power experience zone showcasing charging technologies. This strategic location signifies NIO’s commitment to expanding in the UAE and promoting its vision of user-centric electric mobility.
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Mohammed Maktari, CEO of NIO MENA, said: “NIO Hub | Dubai … is more than just a retail concept … it’s a complete ecosystem that reflects our vision of smart, user-centric mobility.” He added that choosing Sheikh Zayed Road was a “statement of confidence and ambition” in the UAE market.
What Cars Are on Offer by NIO in the UAE?
In the UAE, NIO currently offers three electric models:
- ET5 – the most affordable; starting price around AED 199,900.
- EC6 – mid-price crossover; starting near AED 239,900.
- EL8 – the most premium offering; priced at about AED 359,900.
These models include both SUVs and sedans and represent the full current NIO lineup in the UAE.
How Is the Hub Designed?
The hub is designed by NIO’s global in-house team. It can display up to five vehicles and has three delivery bays for personalised handovers. The space also houses consultation rooms, an aftersales reception, and a NIO Power experience zone, where visitors can explore charging and battery-swapping technologies.
Roberto Lopes Da Silva, General Manager of NIO UAE, commented: “It brings together every aspect of the NIO experience; technology, service, hospitality, and community, in one unified destination.”
What Community and Cultural Features Are Included?
The hub includes a café operated by Orto—a Jamaican brand with a CoffeeLounge concept adapted for the UAE. It aims to offer more than refreshments—creating a space for community, interaction and creativity.
NIO’s Strategy For The UAE
This hub is a cornerstone in NIO’s expansion in the region. It strengthens the brand’s presence in the UAE and raises the standard for smart electric mobility in the country.
Maktari indicated it signals NIO’s commitment to the region. Meanwhile, the visibility on Sheikh Zayed Road places the brand in a prime context among other global automotive names.
Find the best Nio cars for sale in the UAE.
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FAQs
What is the NIO Hub in Dubai?
It is NIO’s first UAE facility on Sheikh Zayed Road, combining a showroom, delivery centre, test drive space, aftersales reception, and a café in one location.
Which NIO cars are available in the UAE?
NIO currently offers three models in the UAE: ET5, EC6, and EL8, with prices starting from around AED 199,900 up to AED 359,900.
Does the NIO Hub offer charging services?
Yes. The Dubai hub includes an NIO Power experience zone, showcasing charging and battery-swapping technologies designed for local electric vehicle users.
Where is the NIO Hub located in Dubai?
The hub is on Sheikh Zayed Road, a central automotive destination in Dubai that houses several major car brands and dealerships.
What makes the NIO Hub different from a showroom?
It goes beyond displaying cars by including delivery bays, consultation rooms, a café, aftersales support, and technology demonstrations, making it a multi-purpose centre for NIO customers.
NIO has opened its first hub in the UAE, located on Dubai’s Sheikh Zayed Road. The facility spans 772 sqm, including a 433 sqm showroom and a 339 sqm delivery centre. All key services, from showcasing cars and test drives
