DubiCars, the UAE’s number one car marketplace, continues to promote transparency, education, and industry growth. Its latest initiative, the Aweer Focus Group, is the perfect example.
AI Quick Summary
DubiCars, the UAE’s leading car marketplace, hosted the Aweer Focus Group for dealers in Al Aweer to foster transparency and industry growth. The seminar provided crucial data and insights on market trends, lead management, and evolving customer expectations, while also previewing upcoming AI-driven dealer tools. This initiative aims to empower dealers with the knowledge and resources needed to enhance their performance and elevate the automotive sector.
This summary was generated by AI using this article’s content.
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The Aweer Focus Group is a dedicated seminar designed for car dealers operating in the Al Aweer car market. Held on 27 November 2025 at the elegant Meliá Desert Palm, the event brought together key dealership representatives for an evening of insights, learning, and meaningful conversations about the future of automotive retail in the UAE.
A Data-Driven Marketplace Leading From The Front
In an industry evolving faster than ever, DubiCars has firmly positioned itself as the UAE’s most data-driven car marketplace. Uniquely, DubiCars is the only car marketplace that openly shares key market information with its dealer partners. This approach helps dealers navigate shifting customer behaviour, new brand entrants, macroeconomic changes, and technological disruptions shaping the future of automotive buying and selling.
The Aweer Focus Group is one of several initiatives launched by DubiCars to ensure dealers across the UAE have access to accurate, relevant, and actionable data. Given that Al Aweer is home to a large percentage of Dubai’s car dealers, the event was tailored specifically for businesses operating in this vital automotive hub.
The Aweer Focus Group kicked off with a quick introduction from Craig Stevens, CEO of DubiCars. “The UAE car market is in a strong position today, with supply at healthy levels and Chinese brands achieving remarkable growth across the country. What matters most now is speed: how quickly dealers respond to incoming leads and meet customer expectations. Through seminars like the Aweer Focus Group, our goal is to equip dealers with the data, insights, and tools they need to elevate their performance and better serve consumers in an increasingly competitive market,” said Craig Stevens.
Insights, Trends, and Real Market Intelligence
The seminar opened with an in-depth data and insights session, where attendees explored the realities of today’s automotive landscape. Led by Felipe Tumbasz, Head of Business Intelligence, Farhan Duraiz, Head of Product & Growth, and Jessica Haddad, Head of Marketing, the session covered:
- Current market trends affecting new and used car demand
- Shifts in buyer demographics
- The rapid growth of Chinese car brands across the UAE
- Lead management best practices
- The critical importance of speed for improving conversion rates
- Evolving customer expectations in a digital-first marketplace
- Other performance factors shaping dealership success
- Knowing the types of car buyers & buyer intent
- Producing content that builds trust
Dealers walked away with a clearer understanding of the forces driving the market today and how they can adapt to stay competitive.
New Dealer-Focused Products Revealed
During the session, DubiCars also offered an exclusive preview of several upcoming dealer-centric products designed to streamline operations, simplify workflows, and make day-to-day car dealership management more efficient.
These tools and enhancements are being rolled out with one goal in mind: to make a dealer’s life easier than ever before. And yes, they are AI-driven, staying in tune with the times. More details will be revealed soon. Watch this space.
As a precursor to the upcoming AI tools, DubiCars has already launched the DubiSmart AI bot and AI Summary feature on the DubiCars blog section. These features cater to both AI agents and end users. DubiCars is also taking learnings from previous campaigns and engagement initiatives to the ground level, thereby reaching more users in the UAE via social media than ever before.
Networking While Dining
After gulping down all the data during the insights session, guests enjoyed a relaxed networking fine-dining experience accompanied by relaxed networking. The atmosphere encouraged open discussion among dealers and the DubiCars team, fostering collaboration and new relationships within the Al Aweer community.
Raising Industry Standards Together
Events like the Aweer Focus Group play a crucial role in elevating the standard of car buying and selling across the UAE. By equipping dealers with data, knowledge, and the right tools, DubiCars continues to help strengthen the wider automotive ecosystem, ensuring that both businesses and customers benefit from a more informed, transparent, and efficient marketplace.
DubiCars remains committed to supporting its dealer partners and will continue to roll out more initiatives aimed at empowering the automotive community across the UAE. Partner with DubiCars today, become a part of this growing community of forward-thinking dealerships, and take your business to the next level. Your Success is Our Business.
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DubiCars, the UAE’s number one car marketplace, continues to promote transparency, education, and industry growth. Its latest initiative, the Aweer Focus Group, is the perfect example. The Aweer Focus Group is a dedicated seminar designed for car dealers operating in
