We recently had the privilege of interviewing Nazir Isakhel, CEO of FirstPoint Group, a company reshaping how Dubai builds, renovates, and invests. With more than two decades of experience across Europe and the Middle East, Nazir is renowned for his operational excellence and visionary thinking.
By leading FirstPoint Group, he offers a comprehensive range of services, from high-ROI transformations to bespoke interiors, luxury fit-outs, and maintenance, ensuring long-term value with every project.
As a seasoned leader, Nazir Isakhel not only stays ahead of evolving trends but is actively redefining the landscape through integrated, performance-driven solutions.
More about Nazir Isakhel’s Role at FirstPoint Group
“Dubai is a city of bold ideas and fast-moving markets, and in this space, I’m focused on creating rather than simply selling,” Nazir shares.
As CEO of FirstPoint Group, Nazir leads a fully integrated firm that doesn’t just build beautiful spaces; it builds smarter value. Whether for an investor looking for strong returns or a homeowner wanting a refined, move-in-ready space, the mission is clear:
Create value through transformation.
With over 20 years of cross-market experience and a history of success as Entrepreneur of the Year in Denmark, Nazir brings both vision and discipline to Dubai’s dynamic market.
Current Offerings at FirstPoint: Staying Ahead of the Competition
Widely recognized in international markets, the Fix & Flip model, acquiring, renovating, and reselling properties for profit has been thoughtfully adapted by FirstPoint Group to suit Dubai’s fast-moving real estate environment.
“We’ve helped our clients achieve up to 48% ROI,” Nazir notes. “But that’s only possible because we own the entire process. We don’t outsource. We execute.”
With an in-house team of project managers, designers, labour teams, consultants, and marketers, FirstPoint manages the full cycle from identifying locations with potential to transform them into high-end assets ready for resale. This hands-on approach ensures faster timelines, higher returns, and a consistent level of quality that clients can rely on.
Alongside Fix & Flip, FirstPoint has launched Fix n’ Lease, a service helping homeowners upgrade their property to significantly boost rental income and achieve high ROI, without the hassle of managing multiple contractors.
Transforming Spaces with FirstPoint Group
Beyond investment, FirstPoint Group is known for delivering elevated spaces to end users homeowners, business owners, and tenants who want more than just good design.
With three core divisions: Design. Build. Transform., the company executes luxury interiors, fit-outs, and maintenance for both residential and commercial spaces.
From transforming private villas in Emirates Hills to delivering complete office fit-outs in DIFC, and even furnishing holiday homes, the FirstPoint signature is clear:
Detail, speed, and measurable performance, even when that “return” is about lifestyle, functionality, or brand impact.
“Some of our best work is for people who will actually live or work in the space,” Nazir says. “Performance means different things to different clients. But for us, it’s always the priority.”
Triumphs in Nazir Isakhel’s Career Path
Nazir’s track record of success extends well beyond Dubai. He was named Entrepreneur of the Year in Denmark and has applied that same strategic thinking to the UAE.
In 2025, under his leadership, FirstPoint Group was awarded Best Interior Design & Fit-Out Company of the Year at the Emirates Business Awards, a recognition of both creative vision and operational mastery.
Envisioning the Future
“As Dubai evolves, FirstPoint is ready to meet the expectations of a more demanding, more strategic market,” Nazir reflects.
“Investors want more than just a flip; they want intelligence behind the investment. Homeowners want beauty with longevity. And businesses want spaces that reflect their brand identity and culture.
FirstPoint Group is built for people who expect more, not just a finished space, but a smart one.”
Final Word
From high-return property investments to one-of-a-kind personal spaces, Nazir Isakhel and FirstPoint Group are delivering something rare in Dubai: real transformation built from the inside out.
“We don’t follow trends; we transform them,” Nazir Isakhel, CEO, FirstPoint Group.
To learn more about high-return investments or refined spaces in Dubai, follow Nazir Isakhel on LinkedIn, find FirstPoint Group on LinkedIn, and visit their website http://www.firstpointservices.ae/.
