Elite Group Holding, the exclusive dealer of Soueast in the UAE, has opened a new retail showroom in Deira, Dubai, on 16 August 2025. This marks the brand’s second showroom in the emirate, following its outlet on Sheikh Zayed Road.
AI Quick Summary
Soueast opened a second Dubai showroom in Deira, showcasing its S06, S07, and S09 SUV models. Operated by Elite Group Holding, the showroom offers customer amenities like a coffee bar and play area, and supports the brand’s expansion in the UAE’s growing SUV and hybrid vehicle market. This move strengthens Soueast’s presence and aims to capitalize on the increasing demand for sustainable vehicles aligned with the UAE’s Net Zero 2050 initiative.
This summary was generated by AI using this article’s content.
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The new opening comes after Soueast’s official introduction to the UAE market in January 2025, when the company presented the S06 DM hybrid, S07 and S09 at a launch event at the Burj Al Arab. With the Deira site now operational, the automaker has strengthened its physical presence in the city.
Which Soueast Models Are On Display?
All three of Soueast’s latest models are available for viewing in Deira:
- S06 Compact SUV: A 4,616 mm long crossover offered with petrol and hybrid powertrains. Features include LED lights, panoramic sunroof, 15.6-inch touchscreen, dual-zone climate control, and an optional Sony eight-speaker audio system.
- S07 Mid-size SUV: Available in petrol, HEV, and PHEV variants. Equipped with a dual 12.3-inch digital display, 62-inch panoramic sunroof, multi-zone climate control with rear controls, Apple CarPlay, Android Auto, and optional level-2 ADAS.
- S09 Premium SUV: A D-segment SUV measuring 4,858 mm in length. Offered with turbocharged petrol engines, plug-in hybrid versions, and different transmission choices. Interior features include a 12.3-inch instrument panel, 15.6-inch touchscreen, heated and ventilated seats, and five- or seven-seat options. Safety systems include adaptive cruise control, lane-keep assist, blind-spot monitoring, and a 540-degree vision system.
What Are The Customer Facilities?
The new Soueast showroom is designed to provide a premium experience. Facilities include:
- A coffee bar for visitors
- A small children’s play area
- Display space for the three latest models
How Does This Impact The UAE Automotive Market?
The UAE market continues to show strong demand for SUVs and growing interest in hybrids and electric vehicles. This trend is driven by urbanisation and sustainability goals under the Net Zero by 2050 initiative. Chinese brands, including Soueast, are leveraging this momentum to expand their presence and compete with Japanese and European automakers.
The Elite Group Holding & Soueast Partnership
Elite Group Holding has positioned Soueast with long-term customer support, including a 10-year or 1-million-kilometre warranty on all models. With two showrooms now operating in Dubai, the group aims to make the brand more accessible across the emirate.
Physical showrooms remain important in the Gulf market. Beyond sales, they help build brand awareness and customer trust in a competitive SUV segment.
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FAQs
Where is the new Soueast showroom in Dubai located?
The new Soueast showroom is located in Deira, Dubai. It is operated by Elite Group Holding, the brand’s exclusive UAE dealer, and showcases the latest S06, S07, and S09 models.
Which Soueast models are available in the UAE?
Soueast currently offers the S06 compact SUV, S07 mid-size SUV, and S09 premium SUV in the UAE. These models are available with petrol, hybrid, and plug-in hybrid powertrains.
What facilities are available at the Soueast Deira showroom?
The Deira showroom includes display areas for all three models, a coffee bar for visitors, and a small play area for children, designed to enhance the customer experience.
Does Soueast offer a warranty in the UAE?
Yes, Elite Group Holding offers a 10-year or 1-million-kilometre warranty on all Soueast vehicles sold in the UAE, covering both petrol and hybrid models.
Why is Soueast expanding in Dubai?
Soueast is expanding in Dubai to meet the rising demand for SUVs, hybrids, and EVs in the UAE. The expansion supports the country’s Net Zero by 2050 goals and growing consumer interest in Chinese automotive brands.
Elite Group Holding, the exclusive dealer of Soueast in the UAE, has opened a new retail showroom in Deira, Dubai, on 16 August 2025. This marks the brand’s second showroom in the emirate, following its outlet on Sheikh Zayed Road.
