China’s leading new energy vehicle (NEV) manufacturer, BYD, has confirmed that its luxury brand, Yangwang, will make its Middle East debut in early 2026. The announcement came from Stella Li, BYD’s Vice-President, during a press event in Zhengzhou.
AI Quick Summary
BYD’s luxury electric vehicle brand, Yangwang, will debut in the Middle East, starting with the UAE, in early 2026, marking its first global expansion beyond Asia. The brand aims to compete with elite luxury manufacturers like Range Rover and Mercedes-Benz by offering advanced, high-performance models such as the U8 SUV, with plans for subsequent launches in Europe and the Americas.
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This marks a significant step in BYD’s global expansion plan, taking its premium EV and hybrid division beyond Asia for the first time. After the Middle East, Yangwang is expected to launch in Europe and the Americas.
What Is the Yangwang Brand and Why Does It Matter?
Introduced in January 2023, Yangwang is BYD’s flagship luxury sub-brand positioned above its mainstream and Denza divisions. It showcases BYD’s most advanced technologies, including electric all-wheel-drive systems, independent motor control, and luxury-level interiors.
Yangwang vehicles are designed to compete directly with elite global manufacturers, bringing a new blend of performance, technology, and exclusivity to BYD’s portfolio.
Which Models Does Yangwang Offer Globally?
Yangwang currently offers four production models in its global lineup, all engineered with premium materials and state-of-the-art technology.
1. Yangwang U8
- Dual-mode powertrain with electric motors and range extender
- 1,200 hp combined output and advanced four-motor control
- 0–100 km/h in 3.6 seconds
- Priced around 1,089,000 yuan (~150,000 USD)
2. Yangwang U8L
- Longer body for rear passenger luxury
- Enhanced air suspension and upgraded interior tech
3. Yangwang U9
- One of the best supercars from China
- Recently took the record for the fastest production car
- 4 independent motors for extreme control
- 0–100 km/h in under 2 seconds
- Targets Ferrari and McLaren cars
Check this article to know more about the U9.
4. Yangwang U7
- Large electric sedan aimed at the Mercedes EQS and BMW i7
- High-range battery and fast-charging architecture
All four models are expected to gradually expand to international markets, starting with the U8 Arabian Edition in the UAE.
Why Did BYD Choose the UAE as the First Market?
The United Arab Emirates will be the first overseas destination for Yangwang. The brand’s cars will be sold and serviced through Al-Futtaim Electric Mobility, BYD’s official regional partner.
The debut model, the Yangwang U8 Arabian Edition, is expected to be priced at 650,900 AED (177,230 USD), positioning it above the Range Rover, which starts at 510,000 AED (138,870 USD).
With its mix of EV performance, off-road capability, and ultra-luxury comfort, the U8 aims to appeal to high-net-worth buyers seeking advanced electric SUVs built for desert terrains and city prestige.
Where Will Yangwang Expand Next After the Middle East?
After establishing itself in the UAE, BYD plans to introduce Yangwang across key global regions:
- Europe: Launch expected in 2027, starting with the UK.
- South America: BYD has hinted that the Yangwang U8 may enter the Brazilian market.
- North America: Feasibility studies are underway for selected markets.
Yangwang’s global rivals will include Bentley, Rolls-Royce, Range Rover, Mercedes-Benz, BMW, and Ferrari, placing BYD squarely in the high-end luxury space.
What Does This Mean for the Luxury EV Market?
BYD’s introduction of Yangwang in the Middle East underscores a growing shift in regional EV preferences. The UAE has rapidly become a hub for electric and hybrid luxury vehicles, supported by charging infrastructure and consumer demand for premium innovation.
Yangwang’s arrival could redefine what luxury electrification means in the Gulf region, blending Chinese engineering with global luxury expectations.
Find the best SUVs for sale in the UAE.
Stay tuned to UAE’s most popular auto blog for more information about the latest happenings in all of the Emirates.
FAQs
When will the Yangwang brand launch in the Middle East?
It is set to launch in early 2026, starting with the UAE.
Which model will Yangwang bring first to the UAE?
The first model is the Yangwang U8 “Arabian Edition” SUV, launched via a partnership with Al‑Futtaim Electric Mobility.
What are Yangwang’s global expansion plans beyond the Middle East?
After the Middle East, Yangwang will expand into Europe, then North and South America.
What other models are offered under the Yangwang brand?
Models include the U8, U8L (extended SUV), U9 supercar and U7 luxury sedan.
What price segment will Yangwang target in the Middle East?
The U8 Arabian Edition is priced around 650,900 AED (~USD 177,230) in the UAE, targeting high-end luxury buyers.
China’s leading new energy vehicle (NEV) manufacturer, BYD, has confirmed that its luxury brand, Yangwang, will make its Middle East debut in early 2026. The announcement came from Stella Li, BYD’s Vice-President, during a press event in Zhengzhou. This marks
