Great Wall Motor has expanded its presence in the Middle East with the opening of a new flagship showroom in Dubai. The facility is the largest GWM showroom outside China and represents an important step in the company’s regional growth strategy.
AI Quick Summary
Great Wall Motor (GWM) has opened its largest showroom outside China in Dubai, marking a significant step in its Middle East expansion strategy. This flagship facility functions as a complete brand and ownership destination, showcasing over 10 models from its TANK, HAVAL, and POER lines, with a strong focus on hybrid and new-energy vehicles. The move reflects GWM’s robust regional growth and its long-term commitment to the Middle Eastern market, where it plans further investment in electrified vehicles and its retail network.
This summary was generated by AI using this article’s content.
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The new showroom has been designed as a complete brand and ownership destination rather than a conventional vehicle display centre. It brings several GWM brands together under one roof while offering sales, product discovery and customer support services.
More Than 10 GWM Models On Display
The Dubai flagship showroom features more than 10 vehicles from GWM’s growing regional portfolio. Customers can explore models from three of the company’s main product ranges:
- TANK: Premium SUVs designed for everyday use and off-road driving
- HAVAL: Urban and family-focused SUVs
- POER: Pickups built for work, lifestyle and recreational use
The facility allows customers to compare different SUVs and pickups in one location. It also gives GWM a larger platform to display its expanding range of petrol, hybrid and new-energy vehicles in the UAE.
GWM’s wider global portfolio also includes brands such as WEY and ORA, although the newly opened showroom mainly highlights the TANK, HAVAL and POER line-ups.
Premium And Family-Friendly Showroom Experience
The facility follows GWM’s latest global retail design standards. It offers an open, modern environment where visitors can explore the vehicles, learn about their technology, and receive support throughout the buying process.
The showroom also includes a café and a dedicated children’s play area, making it suitable for families visiting to view or purchase a vehicle.
According to GWM, the new facility has been designed as a one-stop destination that supports customers at every stage of vehicle ownership. This includes exploring the model range, receiving product guidance and accessing long-term ownership support.
GWM Records Strong Middle East Growth
The opening follows a period of strong regional growth for GWM. The company recorded a 42% year-on-year increase across the Middle East, supported by higher demand for its SUVs, pickup trucks and new-energy vehicles.
GWM has also expanded its sales and after-sales network across the GCC. The company currently operates through a regional network of:
- 95 showrooms
- 93 service workshops
These facilities have been established with local automotive distributors across the region. The growing network is intended to provide customers with easier access to vehicle sales, maintenance and after-sales support.
GWM Models Currently Sold In The UAE
GWM’s official UAE range currently includes models across Haval, Tank, Poer and Wingle.
Haval Models
| Model | Powertrain | Starting Price |
| Haval Jolion PRO | Petrol | AED 69,900 + VAT |
| Haval Jolion MAX | Petrol | AED 79,900 + VAT |
| Haval H6 Hybrid | Hybrid | AED 79,900 + VAT |
| All-New Haval H6 | Petrol | AED 89,900 + VAT |
| Haval H6 GT | Petrol | AED 89,900 + VAT |
| Haval H7 | Petrol | AED 99,900 + VAT |
| Haval V7 | Petrol | AED 109,900 + VAT |
| Haval H9 | Petrol | AED 119,900 + VAT |
Tank Models
| Model | Powertrain | Starting Price |
| Tank 300 | Petrol | AED 109,900 + VAT |
| Tank 300 HEV | Hybrid | Around AED 139,900 |
| Tank 500 | Petrol | AED 149,900 + VAT |
| Tank 500 HEV | Hybrid | Around AED 159,900 |
| Tank 700 | Petrol/Hybrid, depending on version | Cash price not officially displayed |
GWM Poer Pickup Models
| Model | Powertrain | Starting Price |
| GWM Wingle 5 | Petrol | Around AED 55,545 |
| GWM Wingle 7 | Petrol/Diesel | Around AED 62,895 |
| GWM Poer | Diesel | AED 84,900 + VAT |
| GWM Poer | Petrol | AED 99,900 + VAT |
Middle East Remains A Key Market For GWM
Sunny Bhat, Chief Operating Officer for GWM Middle East, said the new flagship showroom reflects the company’s long-term commitment to the region.
“The Middle East continues to be one of GWM’s most important markets and the opening of one of our largest overseas showrooms outside China is a clear sign of our long-term commitment to the region,” said Bhat.
He added that the showroom was designed to offer more than a place to display vehicles. Instead, it aims to give customers a complete brand experience and support them throughout their ownership journey.
Focus On Hybrid And New-Energy Technology
GWM plans to continue investing in its Middle East operations as demand for electrified vehicles increases. The company’s future strategy includes introducing more new-energy models, expanding its regional line-up and strengthening its retail and service network.
One of the company’s main technologies is the Hi4 intelligent four-wheel-drive hybrid system. The system combines hybrid efficiency with four-wheel-drive performance and is designed to offer improved range, traction and energy use.
GWM is also developing technology in areas such as intelligent driving systems, digital cockpits and advanced chassis controls. These features are expected to play a larger role in upcoming vehicles offered across the GCC.
Further Regional Expansion Planned
The Dubai showroom is part of GWM’s wider plan to strengthen its position across the Middle East. Additional investments are planned as the company expands its vehicle portfolio and dealership network.
With more than 10 models displayed at the new facility and a growing regional sales and service network, GWM is positioning Dubai as an important centre for its Middle East operations. The flagship showroom also gives UAE customers easier access to the company’s growing range of SUVs, pickups and electrified vehicles.
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Great Wall Motor has expanded its presence in the Middle East with the opening of a new flagship showroom in Dubai. The facility is the largest GWM showroom outside China and represents an important step in the company’s regional growth
